Manager, Digital Media

Full-Time; Permanent

Date Posted: September 27, 2024

Who we are...

The PNE is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 114-year-old, non-profit organization has an annual operating budget of $55 million dollars and generates revenue through five activity streams: the 15-day annual summer Fair, Playland amusement park including Fright Nights, year-round events including family entertainment, concerts, trade shows and film, cultural and community events. The fourth activity stream is park care and facility maintenance. The PNE is proud of the work it does at Hastings Park and has a vibrant team that is passionate about events, guest experience and being the best, we can be.

At the PNE, we strive to create an environment that reflects our organization's core values: Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to bringing joy to our guests, our employees, and our community through our mission to "Deliver Memorable Experiences".

The PNE's Sales, Marketing & Business Development Department oversees the company's marketing, corporate partnerships, group sales, facility sales, business development and TicketLeader. Our team are hardworking and motivated individuals that have a passion for the Events Industry and the Pacific National Exhibition (PNE).

The Manager, Digital Media, reports to the Director of Marketing. They will play a key role in marketing team to elevate our business results and provide our guests and clients with a positive experience. This individual will develop and implement all targeted content strategies for various media platforms. They will research, write, proofread, and edit all content, implement, and manage media campaigns. We are looking for someone that will thrive in a fast-paced environment and will possess exceptional interpersonal and time management skills.

Our Team Profile...

• Inspires an exhilarating and fun-loving workplace
• Supports a flexible work environment
• Innovates in both concept and process
• Thrives and promotes a fast-paced sales & marketing culture
• Collaborates with all departments in a positive and proactive way
• Proud to be a part of the growth of one of Vancouver's most iconic institutions
• Proud to be ranked in the top 10 as one of BC's most loved brands - BC Business 2020

Organization Mission, Vision, and Mandate

At the PNE, we strive to create an environment that reflects our organization's core values: Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to bringing joy to our guests, our employees, and our community through our mission to "Deliver Memorable Experiences". Our vision is to be "BC's choice for diverse events and experiences 365.

The PNE operates Hastings Park on behalf of the City of Vancouver and is governed by a City Council appointed Board of Directors whose purpose is to ensure the continued success of the PNE, while working in harmony with the local and city-wide community, business, management, and staff.

What will you do this year?

• Develop and oversee a 360 media strategy for all PNE business streams, including both consumer and business audiences. Business streams include: PNE Fair (summer & winter), Playland, Prize Home Lottery, Fright Nights, Winter Lottery, Group Sales, Facility Sales and TicketLeader.
• Plan, manage, execute, and optimize all digital marketing, including SEO/SEM, email, social media, app and display/video advertising campaigns
• Design, build and maintain all PNE websites and social media channels
• Plan, manage, execute, and optimize traditional media spend for television and radio mediums
• Liaise with promoters to provide support for ticket sales through TicketLeader (digital campaigns, emails, social media, etc)
• Measure and report performance of all traditional and digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the online user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with advertising partners, creative agencies, and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Perform other related duties/responsibilities as assigned.

What else?

• Must have an undergraduate degree or diploma in Marketing OR an equivalent combination of education and experience.
• 5+ years of proven working experience in traditional and digital marketing
• Demonstrable experience leading and managing SEO/SEM, databases, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate
• Excellent knowledge of and ability to use WordPress
• Experience in optimizing landing pages and user funnels
• Experience with social media campaign management tools (e.g., Vistal Social, Later, Hootsuite)
• Knowledge of app content building tools
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Working knowledge of primary ad platforms and networks, including programmatic display and video, Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads.
• Knowledge of HTML, CSS, and JavaScript development and constraints an asset
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• This is a hybrid role with a minimum of two days required in the office. There are key times when it is required that this role is onsite full-time. Some work may be required during evenings, weekends and holidays. Lieu time will be provided in exchange.
• Candidates must undergo a Criminal Record Check

Who are you?

• Strategic and creative
• Results-oriented collaborator
• Able to meet tight deadlines and work effectively in a high-pressure environment
• Tactful change maker
• Committed to striving for excellence
• Creative and collaborative team player
• Eager to make a difference
• Appreciates an environment that runs actively on weekdays, evening and weekends all year.

Where and when to APPLY?
Applications can be submitted via the PNE website at www.pne.ca/jobs and will be accepted until the role is filled. We look forward to hearing from you!

Additional Information

The PNE's compensation offerings are in alignment with a pay-for-performance pay philosophy that recognizes individual, and teamwork performance. The role is a permanent, full-time position with a typical salary range of $75,000 - $85,000 per annum. The starting salary will be based on the successful candidate's competencies, including but not limited to knowledge, skills, experience, and internal pay structures. As a part of the PNE's total compensation package, this position may be eligible for other benefits subject to program eligibility requirements.

The PNE is proud to be an equal opportunity employer, committed to creating an inclusive workforce that reflects the diverse community we proudly serve. All applicants will receive consideration for employment without regard to race, colour, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, disability, or age. If you require any support or accommodations throughout any stage of the recruitment process, please contact the People & Culture Department at hr@pne.ca .