Director, Marketing

Full-Time; Permanent

Date Posted: January 21, 2025

Who we are...

The PNE is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 115-year non-profit organization has an annual operating budget of $75 million dollars and attracts over 3M visitors to our events and to the site. The PNE produces play, hosts play, is a place for play and most importantly we play for good.

At the PNE, we strive to create an environment that reflects our organization's core values: Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to bringing joy to our guests, our employees and our community through our mission to "Deliver Memorable Experiences".

The PNE is a matrixed organization that serves three business units and multiple departments. The PNE's Sales, Marketing & Business Development Department oversees the company's marketing, communications, community engagement, corporate partnerships, group sales, facility sales, business development and ticketing services for all departments and business units.

The Director, Marketing, reports to the Vice President, Sales, Marketing & Business Development and leads the development and implementation of the comprehensive marketing strategies for multiple consumer and business brands. Marketing, communications, community engagement & corporate partnerships report into the Director, Marketing.

Our Sales & Marketing Team Profile

• Inspires an exhilarating and fun-loving workplace
• Supports a flexible work environment
• Innovates in both concept and process
• Thrives and promotes a fast-paced sales & marketing culture
• Collaborates with all departments in a positive and proactive way

What will you do this year?

The Director, Marketing has leadership, administration and marketing responsibilities with direct and supportive accountability to achieving organizational targets. The duties for this position include, but are not limited to:

Leading Team

• Models the PNE's core values while demonstrating respect and kindness; is accountable to performance; and fosters collaboration.
• Develops a sales & marketing culture across the organization and encourage a growth mindset through all PNE Events and business channels.
• Provides professional leadership, training and team oversight for the marketing team, coaches and mentors team and their personal goals in alignment to business objectives.
• Defines and manages the marketing process to align to PNE standardized business processes, policies, guidelines, and tools for each division.
• Leads market development on primary markets in live entertainment and special events.
• Supports facility sales & business development in the development of strategies to secure top prospects through from prospecting to proposals to renewal.
• Ensures timely internal and external communication to department, organization and external stakeholders.
• Oversees corporate partnership team strategy and accountable for revenue targets
• Oversees internal and external communications strategy (supports media relations team)
• Oversees community engagement programs including advisory boards, grant programs, ticket donation programs and community outreach.

Leading the Business

• Member of the senior leadership team and leads the business with a strategic mindset focused on delivering organizational results.
• In conjunction with the Director Sales leads 3-year sales & marketing strategy across all business channels to elevate department results.
• Accountable for the financial management of marketing, regularly and critically reviews monthly financial reporting.
• Manages and mitigates PNE risk through proactive negotiations, contracts and event oversight.
• Supports and leads future growth initiatives in all business streams and works with all PNE departments to build and market new products and services.
• Ensures all corporate planning timelines are met respectively and diligently including contracts, budgets, reporting and standard operating procedures.
• Builds strong industry connections in marketing, events and entertainment industries.

What else?

• Must have a post-secondary degree or diploma in marketing, or an equivalent combination of education and experience.
• Must have a minimum of 12 years' experience in the marketing leadership and have working knowledge of both marketing and events.
• Effectively communicates and works with individuals at all levels within the PNE organization is open to feedback and proactively delivers feedback to team and colleagues.
• Must have exceptional writing skills, creativity and energy.
• Must have strong analytical skills to assess, forecast and identify market opportunities.
• Must have a strong attention to detail and high standards for excellence.
• Ability to have fun and multi-task in a high-pressure environment with a strong aptitude to manage multiple projects under tight deadlines in large teams.
• Ability to coordinate with internal and external stakeholders while managing a diverse workload.
• Flexibility to work events (evening, weekends & holidays)
• Successful candidates must undergo a Criminal Record Check.

Who are you?

• Demonstrate respect & kindness
• Accountable for performance
• Fosters collaboration
• Models integrity
• Communicates with courage
• Creative & strategic

Where and when to APPLY?

Applications can be submitted via the PNE website at www.pne.ca/jobs and will be accepted until the role is filled. We look forward to hearing from you!

Additional Information

The PNE's compensation offerings are in alignment with a pay-for-performance pay philosophy that recognizes individual, and teamwork performance. The role is a permanent, full-time position with a typical salary range of $135,000 - $155,000 per annum. The starting salary will be based on the successful candidate's competencies, including but not limited to knowledge, skills, experience, and internal pay structures. As a part of the PNE's total compensation package, this position may be eligible for other benefits subject to program eligibility requirements.

The PNE is proud to be an equal opportunity employer, committed to creating an inclusive workforce that reflects the diverse community we proudly serve. All applicants will receive consideration for employment without regard to race, colour, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, disability, or age. If you require any support or accommodations throughout any stage of the recruitment process, please contact the People & Culture Department at hr@pne.ca .