Senior Manager, Global Digital Marketing

Posted 27 days ago

Job Details

Full Time

Location

Canada

Job Description

Overview
At KPMG, you'll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.

This position falls within the Global Digital Marketing department and oversees the responsibilities of two groups. One group is tasked with providing support to all 140+ Member Firms and regions with Digital Marketing products and services, including all national websites under KPMG.com and many other centralized products and services. The other group handles all digital marketing activities on KPMG.com and other digital channels for KPMG International.

What you will do

Work with Global marketing groups aligned to functions, (eg. Tax, Audit)and sectors, (eg. Energy, Financial Services), as well as priority areas, (eg. ESG, AI), to review campaign objects, develop strategies for the delivery of digital marketing initiatives and drive multi-channel recommendations.
Create digital channel campaign execution plans across web, email and paid channels (eg. SEM).
Manage quarterly and yearly campaign reporting for senior audiences.
Present and communicate campaign results to stakeholders with proactive recommendations for improvement.
Work with member firm digital and marketing teams to drive adoption of Global campaigns and marketing initiatives.
Work closely with internal teams at KPMG and with external vendors.
Be recognized as a clear subject matter expert in digital marketing with consistent demonstration of operational knowledge of KPMG digital tools and products.

What you bring to the role

Total of 8-10 years + of business experience with a minimum of eight years of experience working with online content and a minimum of five years of work experience in the development and management of B2B content
A strategic thinker with a mature understanding of digital best practices and B2B omnichannel management
Experience in managing paid channels, including SEM and social media
Demonstrable success in developing and implementing complex (and preferably international) marketing programs - experience of working in a professional services environment will be a distinct advantage
Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders. Experience of the above in a global, matrix context would be preferred
Experience developing multi-platform campaigns with a focus on digital channels
Diploma or undergraduate degree preferably in a digital marketing or equivalent work experience

Providing you with the support you need to be at your best
For more information about KPMG in Canada's Benefits and well-being, click here .

Our Values, The KPMG Way
Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For more information about Inclusion, Diversity & Equity in Recruitment, please click here .

Adjustments and accommodations throughout the recruitment process
At KPMG, we strive for an inclusive recruitment process that allows all candidates to Come As You Are and Thrive with Us. We aim to provide a positive experience and are ready to offer adjustments or accommodations to help you perform at your best. Adjustments (an informal request), i.e. extra preparation time or the option for micro breaks during interviews, and accommodations (a formal request), i.e. accessible communication supports or technology aids are tailored to individual needs and role requirements.

To begin a confidential conversation about adjustments or accommodations at any point throughout the recruitment process, we encourage you to contact KPMG's Employee Relations Service team for support by emailing cdnersteam@kpmg.ca or by calling 1-888-466-4778, Option 3.

For information about accessible employment at KPMG, please visit our accessibility page .

About KPMG

KPMG LLP is the Canadian member firm of KPMG International. We provide Audit, Tax, and Advisory services to many of the public and private business, not-for profit, and public sector organizations in Canada. Nationally, there are 40 offices and over 700 partners and 7,000 employees working together to help Canadian businesses achieve their goals. Leveraging the skills, knowledge and passion of our firm and our people allows us to serve our clients with uncompromising professionalism, cutting through complexity to provide valuable insight—in Canada and around the world. KPMG s.r.l./S.E.N.C.R.L. est le cabinet canadien membre de KPMG International Cooperative (« KPMG International »). Nous offrons des services professionnels en audit et en fiscalité ainsi que des services-conseils à une vaste clientèle composée notamment de sociétés ouvertes et fermées, d’organismes sans but lucratif et d’organisations du secteur public au Canada. KPMG compte 40 bureaux à l’échelle nationale, au sein desquels collaborent plus de 700 associés et 7 000 employés pour aider les sociétés canadiennes à atteindre leurs objectifs. Nous misons sur les compétences et le savoir-faire de notre équipe pour servir nos clients − au Canada et ailleurs dans le monde − avec rigueur et professionnalisme. Notre mission première : simplifier la complexité en proposant des perspectives éclairantes.