Digital Marketing Specialist
Posted 9 days ago
Job Description
Description
We are seeking a creative and strategic Digital Marketing Specialist to enhance our brand authority and perception in the market. The ideal candidate is passionate about crafting high-quality content, optimizing brand presence, and naturally attracting inbound leads through thought leadership and brand credibility.
About Us:
Horton Cloud is recognized as an industry leader in Cloud-based Integration and Automation solutions. Our mission is to establish and maintain a high-quality brand that resonates with our audience. We are passionate about delivering value to our customers with enterprise-grade solutions built on industry-leading technology, making it accessible to organizations of any size. Our team thrives on collaboration and empowerment, making a meaningful impact along the way.
Key Responsibilities:
Qualifications & Skills:
Why Join Us:
Our mission is simple, bring together a great team of individuals supporting and empowering each other to be successful while bringing real value to our customers and making a difference where we can.
We are a remote first, Canadian company with a strong presence in the Okanagan Valley of British Columbia and we will always favour local candidates.
As such, you must already reside in and be able to legally work in Canada.
Horton Cloud Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
What We Offer:
We are seeking a creative and strategic Digital Marketing Specialist to enhance our brand authority and perception in the market. The ideal candidate is passionate about crafting high-quality content, optimizing brand presence, and naturally attracting inbound leads through thought leadership and brand credibility.
About Us:
Horton Cloud is recognized as an industry leader in Cloud-based Integration and Automation solutions. Our mission is to establish and maintain a high-quality brand that resonates with our audience. We are passionate about delivering value to our customers with enterprise-grade solutions built on industry-leading technology, making it accessible to organizations of any size. Our team thrives on collaboration and empowerment, making a meaningful impact along the way.
Key Responsibilities:
- •Content Creation & Management: Create high-quality content, including blogs, videos, and social media posts, to establish the brand as an authority and improve brand perception. •Website Management & Optimization: Manage the website and landing pages to ensure they are optimized for user experience, SEO, and brand engagement. •SEO & Organic Traffic Generation: Conduct keyword research, implement on-page and off-page SEO strategies, and optimize content to enhance brand visibility. •Video Marketing: Create or coordinate video content (e.g., webinars, demos, thought leadership videos) to enhance brand credibility and engagement. •Click Funnel Pages & Inbound Lead Capture: Design and optimize high converting click funnel pages to capture quality inbound leads. Implement lead magnets, call-to-action (CTA) strategies, and user journey mapping to maximize engagement and conversion rates. •High-Quality Inbound Lead Strategy: Develop and execute strategies to attract high-quality inbound leads through strategic content distribution, SEO, and targeted advertising campaigns. •Analytics & Reporting: Track brand engagement metrics, analyze content performance, and provide actionable insights to improve brand perception and inbound leads.
Qualifications & Skills:
- •
- •Experience: 2+ years in digital marketing with a focus on brand building and content strategy.
- •Technical Skills: Proficiency in traditional marketing tools and adaptability to new tools for efficient execution. •SEO Knowledge: Strong understanding of on-page and off-page SEO techniques. •Content Creation: Proven experience in creating high-quality content that enhances brand authority and engagement. •Basic Video & Production: Experience with video content creation (e.g., YouTube, webinars) and editing tools (e.g., Canva, Brevo, Riverside). •Analytical Skills: Ability to track performance, analyze data, and adjust strategies for improved brand perception.
Why Join Us:
Our mission is simple, bring together a great team of individuals supporting and empowering each other to be successful while bringing real value to our customers and making a difference where we can.
We are a remote first, Canadian company with a strong presence in the Okanagan Valley of British Columbia and we will always favour local candidates.
As such, you must already reside in and be able to legally work in Canada.
Horton Cloud Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
What We Offer:
- • The expected salary range for this role is $50,000 - $70,000 CAD.
- • Opportunity to work with cutting-edge technology.
- • Collaborative and inclusive work environment.
- • Professional development and growth opportunities.
Application closing date is 2025-04-26
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