B2B Digital Marketing Strategist

You are an outstanding B2B Digital Marketing Strategist who lives and breathes B2B digital marketing. You possess strategic knowledge of and experience with digital marketing channels and tactics, with a specialization in B2B digital marketing and technology marketing. Sound familiar?

IMPORTANT! This role requires the applicant to be located in the Greater Vancouver Area for hybrid work.

At Maven Collective Marketing, recognized as a 2024 Top Digital Strategy Company (TechBeheMoths), 2024 Best Company to Work With (GoodFirms) and 2023 B2B Agency of the Year (PRDaily), you will be responsible for driving strategize, formulation, evolution and execute various digital marketing campaigns using a variety of digital tools and mediums across client accounts. After campaigns have been launched, you will extract and analyze data across multiple channels. This will include website launches, content marketing, events (both virtual & in-person), email marketing, social media marketing, paid advertising, SEO/SEM, brand development, video marketing, and more.

The ideal candidate for this 18-month maternity leave contract role will be passionate about the intersection of business and digital marketing and have a strong understanding of B2B marketing strategies, digital channels, and performance metrics. As a Digital Strategist, you will work closely with clients and internal teams to develop and execute comprehensive digital marketing plans that align with clients' business objectives, drive traffic, and generate high-quality leads and top-line revenue.

RESPONSIBILITIES:

Strategic Planning & Execution:

• Lead the development of comprehensive digital marketing strategies tailored to the unique needs of B2B clients.
• Analyze client objectives, audiences, and competitors to develop data-driven, actionable strategies.
• Identify the best digital channels (SEO, PPC, social media, content, email, etc.) for achieving client goals.

Client Collaboration & Relationship Management:

• Serve as the primary point of contact for clients regarding digital strategy, ensuring clear communication and alignment of goals.
• Build and maintain strong client relationships, offering insights and recommendations to improve marketing performance.
• Present strategic recommendations, digital audits, and performance reports to clients, translating complex data into actionable insights.

Campaign Management & Optimization:

• Oversee the execution of digital campaigns, collaborating with internal teams (content, creative, development, etc.) to ensure timely delivery and high-quality output.
• Monitor, analyze, and optimize campaign performance using key metrics (traffic, lead generation, conversion rates, etc.).
• Continuously adjust strategies based on performance data, industry trends, and client feedback.

Content & SEO Strategy:

• Collaborate with content and SEO teams to ensure the creation of high-quality, relevant content that supports SEO efforts and drives organic traffic.
• Provide strategic direction on content marketing initiatives, including thought leadership, blogs, whitepapers, case studies, and more.
• Optimize landing pages, lead magnets, and website content for lead conversion.

Data-Driven Decision Making:

• Use analytics tools (Google Analytics, HubSpot, SEMrush, etc.) to track campaign performance and make data-driven decisions.
• Provide regular reporting on campaign performance, including ROI, KPIs, and insights to clients and senior leadership.
• Recommend new tools and strategies to improve digital performance based on insights.

Market Research & Trend Monitoring:

• Stay ahead of industry trends, emerging technologies, and digital marketing best practices.
• Conduct competitor analysis and market research to uncover new opportunities for client growth.
• Experiment with innovative tactics, A/B testing, and emerging platforms to ensure clients’ digital strategies remain competitive.

Team Leadership & Collaboration:

• Work closely with creative, design, and development teams to bring digital strategies to life.
• Collaborate with other strategists to share knowledge and best practices.
• Mentor junior strategists or team members as needed, providing guidance and support for career development.

QUALIFICATIONS:

• Experience: 3-5 years of experience in B2B digital marketing, with a focus on strategy development and execution.
• Industry Knowledge: Strong understanding of B2B marketing trends, buyer journeys, and the unique needs of businesses in various sectors.
• Technical Skills: Proficiency with digital marketing tools, including Google Analytics, Google Ads, SEMrush, HubSpot, LinkedIn Ads, and others.
• Data-Driven: Strong analytical skills and experience working with data to inform decision-making and campaign optimization.
• SEO & Content Strategy: Solid understanding of SEO best practices and how content drives organic traffic and lead generation.
• Communication: Excellent verbal and written communication skills, with the ability to present complex strategies and reports in a clear and engaging way.
• Project Management: Strong organizational and time management skills, with the ability to juggle multiple clients and projects simultaneously.
• Education: A degree in Marketing, Business, Communications, or a related field is preferred.

PERKS OF BEING A MAVEN:

• Collaborate & learn from an outstanding team of Award-Winning B2B Marketing Mavens.
• Thrive with a Flexible Work Schedule & Remote (Hybrid) Work environment.
• Enjoy generous Vacation Days & BONUS Days Off throughout the year.
• Score a Healthcare Spending Account, Disability Insurance & Life Insurance.
• Build for retirement with Group RRSP and Monthly Company Contribution Matching.
• Delight in an Office Expense Stipend with new hardware & peripheral technologies.
• Gain supportive Employee Well-Being & Mental Health Services Benefits to support work & life balance.
• Pay It Forward Program with Donation Matching to support outstanding charitable organizations.
• Engage with Employee Appreciation, Team & Company Events as a Maven.
• Grow with multiple Professional Development Opportunities & Mentorship.
• Work with the latest Digital Marketing, Analytics & Marketing Automation Tools & Software.

COMPENSATION

This is a 18-month maternity leave contract role. The annual total compensation package for this role ranges from $80,000 to $115,000 CAD - compensation to commensurate with experience. This comprehensive package includes a competitive base salary, performance-based bonuses, and a robust benefits plan. Our benefits encompass healthcare spending accounts, group retirement savings plans with matching contributions, office expense stipend, and paid time off, ensuring our employees are well-supported both professionally and personally. Additionally, we offer opportunities for professional development and career growth, reflecting our commitment to investing in our team’s future.

WHO IS MAVEN COLLECTIVE MARKETING:

We're committed to delivering measurable results and exceeding expectations. Our entrepreneurial mindset means we work hard while working collaboratively and creatively to achieve wins for our clients and for our team!

Recognized as 2024 Best Firm to Work With (GoodFirms), 2024 Top Digital Strategy Company (TechBeheMoths), 2023 B2B Agency of the Year by PR Daily and Top 10 Digital Marketing Companies in Canada 2023 by MarTech Outlook Magazine, Maven Collective Marketing is a leading B2B marketing agency that specializes in delivering measurable results for SaaS and software services clients worldwide, with a focus on Microsoft Partners. Our award-winning services encompass a wide range of digital marketing strategies, including branding, SEO, content development, website design/development, event marketing, paid advertising, etc. Plus, Microsoft Partner Marketing services including Commercial Marketplace listings, Co-Sell Ready listings, Partner Solutions Adoption Gallery listings, Partner profiles, innovative MS Partner Digital Self-Audit packages and tailored content creation services as the exclusive Content Development Services Provider for MSDynamics World.

Since 2012, Maven Collective has consistently garnered prestigious industry recognition with accolades from Clutch, AVA Digital, w3, Davey, WebAward, dotComm, Ragan PR Daily, Summit Creative, and Summit Marketing Effectiveness. As a certified Google Partner, HubSpot Solutions Provider, ClickDimension Certified Business, ActiveCampaign Official Agency Partner, and Dripify Affiliate, Maven Collective's expertise sets us apart, supporting longstanding relationships with many valued clients.

HOW TO APPLY:

Please send us your resume, cover letter, and 3 reasons why you want to become a Strategic Digital Marketing Maven with Maven Collective Marketing.