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BCjobs Blog

Posts Tagged ‘employer branding’

February 23rd, 2009

The Four Ps of Hiring: HR Takes a Lesson from Marketing

The Four Ps of Hiring: HR Takes a Lesson from Marketing

Every independent business owner knows that competing against the big boys for top talent has always been tough contest to win. With their well-recognized brands and rich benefits packages, large companies seem naturally to have what it takes to attract and retain great employees.

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December 2nd, 2008

Going green to enhance your employment branding efforts

Going green to enhance your employment branding efforts

So, you think creating an employment brand will help your organization attract, retain and repel employees – you are right on! Companies large and small are seeing a significant increase in the ROI of recruitment and retention programs by creating an employment brand.

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December 2nd, 2008

Benefits of employer branding

Benefits of employer branding

Employer branding helps companies attract and retain high performing employees. If your company wants to succeed in an increasingly competitive marketplace, leveraging employer branding may help.

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December 2nd, 2008

The next frontier in the war for Canada’s talent

teaming up

A positive and successful employer brand leads to greater retention and recruitment of top-notch employees and results in overall higher company productivity.

Now let’s talk about the next step…

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December 2nd, 2008

Being an Employer of Choice

Being an Employer of Choice

Every employer wants to be considered an employer of choice given today’s shrinking labour force and employee shortages. This is a fancied-up way of saying that the company is a great place to work.

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December 2nd, 2008

Employer branding using employee branding

Employer branding using employee branding

Employer branding, the darling of the human resources marketing machine, now includes employee branding.

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December 2nd, 2008

Focus Groups: 7 Steps to Defining your Unique Employment Brand

Focus Groups: 7 Steps to Defining your Unique Employment Brand

To determine the parameters of a distinctive employment brand, it’s necessary to undergo a comprehensive evaluation process. This includes analyzing previous results, setting goals, defining a possible employment brand, substantiating the employment brand proposition and, possibly, conducting a focus group.

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