Companies are increasingly using social media in recruiting, a trend known as social recruiting. The 3 main platforms to leverage for sourcing candidates are LinkedIn, Facebook and Twitter. Finding candidates wont happen overnight, though. You must set up your profiles and work to build a community before you broadcast job openings. Start early, build your network and then leverage that network.
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December 7th, 2011
The War for Talent: Branding 101 to the Rescue
Employers who grasp the connection between marketing techniques and talent attraction stand to gain the upper hand. Strong brands know who they are and engender consumer loyalty by living a life of alignment. This helps consumers know what they stand for and understand how to interact with them. To illustrate the point, lets use the McDonalds brand. No one would walk into a McDonalds restaurant in search of a spaghetti dinner. Nor would we sit down at one of their molded plastic tables and expect wait staff to arrive with an order pad. We know McDonalds for what their brand is: speed, a fairly consistent menu across geographies, and a standard ordering process that begins at the cash register.
Read MoreDecember 7th, 2011
Do I Have to Answer That Question??
Okay, I promise the next job interview you go to will most definitely NOT be like that! But we all know job interviews are nerve racking and the best way to minimize those nervous symptoms of sweaty palms, dry mouth, and of course, the worst of all going blank, is to prepare as much as possible. Part of the preparation includes going over possible interview questions the interviewers may ask you, writing out responses, not memorizing them, but practicing, and if possible, even doing a mock interview. Its also important to keep in mind that knowing what questions should not be asked in an interview is just important as knowing what questions may be asked. At times job seekers arent aware of the fact that there are inappropriate and illegal questions. Therefore it is important to know what these types of questions are and how to respond to these questions in a manner that wouldnt hinder your chances of getting the job.
Read MoreNovember 24th, 2011
Hiring a Foreign Worker or non-Canadian
Hiring a foreign worker may seem like a struggle, causing many employers to skip over a non-Canadians resume in favour of the next. However, by hiring a temporary foreign worker, companies can better compete in a job market during labour shortages.
Read MoreNovember 23rd, 2011
How To Customize Your Primary Professional Branding Tool: Your Resume
Your resume is the primary branding tool to introduce and position yourself to the professional world. It is, quite simply, the most financially important document you will ever own: when your resume works you work, when it doesn’t you don’t. Properly executed, a carefully branded resume insures that prospective employers and colleagues see you, as you want to be seen. Short-change the effort you put into your resume and you cheat employment and future success.
Read MoreNovember 23rd, 2011
Controlling Seasonal Party Alcohol Consumption
Its that time of year when good boys and girls start looking ahead to receiving gifts and their parents anticipate the seasonal office party. Controlling alcohol consumption at those parties substantially increases the odds of parents, and their employer, having a happy and healthy holiday season.
Read MoreNovember 16th, 2011
The Connection between Job Descriptions and Finding the Right Fit
I know that there are some folks who dont believe a job description is necessary anymore and of course, that is the decision of the organization to make.
I do believe in job descriptions and let me tell you why.
A job description helps a business in understanding what the needs are of a particular position. What are the functional responsibilities and skills required in the position? How will you know what a reasonable amount of pay should be if you dont have some sort of understanding of the duties? How would you classify the role? Who would the person report to and who would be responsible to manage the incumbent? For that matter, how will you hire someone into a position that has no description? How would you construct a set of interview questions that would be relevant to the role?
November 9th, 2011
Are Your Hiring and Retention Efforts Balanced?
The workplace is always evolving. The recession, in particular, has hastened and highlighted many of these changes, including the growing age gap among the current workforce. According to a study from the Pew Research Center, over the past 20 years the number of older workers has steadily risen, while younger adults are waiting longer to enter the labor force. This means that the workplace is becoming even more diverse in the age groups it contains, and leaders are now dealing with the added strain of catering their retention and recruitment efforts to this varied palette of employees.
Read MoreNovember 9th, 2011
Stay Sane While on the Job-Hunt
So youve been unemployed for a while now, and youre tearing your hair out with boredom and frustration.
Read our tips on how to stay sane and motivated while looking for that dream job:
November 2nd, 2011
How to Build Trust with Your Resume
Most job-seekers like to list skills on their resume. In fact, most experts suggest listing skills on your resume. The problem with simply including a skill set is that the reader has no reason to believe you. You could say that you’re an expert in hiring, training, sales management, payroll control, visual presentation, and loss prevention, but that doesn’t mean the reader will trust you just because you say it. That’s why it’s important to back up those statements with proof in the way of accomplishments.
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