Jobs in Marketing That Are High in Demand

Before we launch into areas of demand, let’s explore what marketing is. The term covers a wide variety of skills, positions and goals – so it’s easy to get lost.

Marketing most commonly promotes business, product or service sales, but is also used to increase engagement with an organization, business or company [1]. Though you may confuse marketing with ‘sales’, they are not the same. Where marketing and sales differ is in market research and advertisement. That is the world of marketing. Marketing connects a product or service to its audience.

Market research focuses on gathering data about the target audience, or consumer. We call this group the market. This is a very important part of marketing, as it informs the advertisement need. Market advertisement focuses on grabbing the attention and desire of the market, and directing people towards making sales, donations, or other engagement. As market research changes, updates and informs, advertising should change to best reflect the market.

Though research and advertising are the heart of marketing, there are many positions that support marketing that may not be direct research or advertisement.

Let’s take a peek at a few jobs in the marketing sector high in demand and likely to stay that way for a while:

Digital Marketing

Though this is a wide sphere itself, it’s undeniable that we are in the age of digital media. We suggest researching digital marketing skills, and whether to brush up on skills or learn fresh ones to keep up with the times.

Digital marketing takes marketing to websites, social media platforms, internet ads, search engine optimization, and more. Indispensable to anyone who wants an online presence, this is our number one suggestion for those wanting to pursue a career in marketing.

Find Digital Marketing Jobs on BCJobs.ca

Marketing Managers

Managers and coordinators are two of the top marketing positions. Most marketing teams will need managers. Managers focus on running a team by providing vision and leadership. Juggling oversight of a marketing strategy, personnel concerns, upper management, team compatibility and customer satisfaction is hard work and requires multiple skill sets. Make sure you’re prepared and have what it takes to be a great marketing manager.

Find Marketing Manager Jobs on BCJobs.ca

Marketing Coordinators

Marketing coordinators may overlap into management roles but are more hands-on. Traditionally, they have experience in multiple marketing areas from data analysis to branding. They are the bridge between marketing managers, their clients and employers. Coordinators take the vision of the marketing team and put it into action.

Find Marketing Coordinators on BCJobs.ca

About the Author

Simon Chou is the Vice President of Operations and Growth at BCjobs.ca. Over the course of his career, he carved a niche in brand development,  marketing strategy, and online presence for startups. Prior to BC Jobs, he served as a marketing advisor for high-profile blockchain projects including Litecoin, NEM, and Ripple. He’s also worked with fortune 500 companies in the healthcare space.