A good elevator pitch: what is it? It is the one that is noticed and creates a genuine interest in you among individuals. You establish a long-lasting relationship with a strategic customer or land you the job of your desires.
How To Write an Elevator Pitch
You want to grab attention quickly, whether introducing yourself at a networking event, telling new coworkers about your business, or pitching to another professional. In the circumstances like these, you need a brief and understandable summary of your business and its offerings, a.k.a. an elevator pitch.
A good elevator pitch will better acquaint professionals with your business. After all, the individuals you’re interacting with might end up being the ideal fit for your company, or they might know someone who is.
Steps to Make the Perfect Elevator Pitch
1. Introduce Yourself
You must introduce yourself to the other person before giving them your elevator pitch. Describe yourself and your position within the organization in a single phrase. This will assist you in getting the conversation going in the appropriate direction. Never babble; just be brief.
2. Mention Your Company’s Objective
Understand what your business does in detail. In your pitch, include a section where you describe the business. The more you understand the industry, it will be simpler for you to tailor your pitch to the person you’re speaking to.
3. Describe the USP of Your Company
Write a succinct, 1-2 sentence paragraph describing the value the good or service offers to current clients. After introducing yourself and your business, it’s time to discuss the details. This lays the foundation about pretty much everything that you would want someone to know about you professionally in 30 seconds.
4. Don’t Forget to Add a Catchy Hook
Tell an engaging tale about a client or the company’s founders to draw in your audience. Or present an intriguing fact or figure regarding the product. A catchy introduction keeps listeners interested in what you have to say.
5. Revise the Entire Pitch
Make sure it sounds natural by reading your pitch aloud. Your pitch may come out as stuffy and stiff if it is extremely formal. Make your pitch more casual instead. Your audience will remain engrossed and more inclined to participate in the dialogue if you do this.
The pitch we’ve been using for practice lasts for 30 seconds. This is a decent length and allows you to elaborate if the prospect is interested.
Conclusion
Even though a brief speech could appear inconsequential, the first few interactions might be important. With the right pitch, you may convert a prospect into a loyal customer or even a business partner after just one conversation.
Even though the elevator pitch is brief, it has the potential to be very effective. Regularly rewrite and edit your elevator pitch. It’s intended to capture the audience’s imagination and pique their curiosity, much like a film’s pitch. Getting it correctly requires practice, but once you do, it can give you an advantage over other applicants.
About the Author
BCjobs.ca is Western Canada’s largest job board, with majority of the jobs coming from Vancouver. For nearly 20 years, BC Jobs has connected job candidates with companies looking to add talent to their team. Here at BCJobs, we understand that looking for a job is difficult. To support our candidates, we recently launched a podcast to help you stand out during your job application. Listen to weekly episodes on our podcast to hear what recruiters are thinking and what companies look for when considering their next hire.
