Years ago, some vending machines in the cafeteria, some extra snacks, and leisure activities in the leisure room would have been enough to convince the employees to stay.
Those times have changed. Now employer branding is real, and companies are putting out their A-game to attract and retain new talents.
What Is Employee Branding?
Let’s start from the basics. Employee branding is nothing but a branding strategy via which a company lets the world know what they stand for and what its culture is like. It’s a marketing plan to attract top talents and retain the existing ones.
The concept makes a new talent want to join the company and creates a sense of belonging for the employees. A good employee branding strategy is often associated with a great culture; therefore, people always look forward to the companies that put effort into their employee branding.
Why Does Building An Employee Brand Matter?
Employee branding plays a vital role in today’s world. In fact, at times, it’s connected to the company’s identity. Here’s why employee branding is essential:
1. Help attract new talent.
This goes without saying. A company with a good working culture and a great package is always the top pick for talent. Gone are the days when remuneration alone mattered. Now candidates are looking for additional benefits, the idea a company puts forward, and how organizational structure works.
The brand image is of great value, especially when the social media channels are the new Wikipedia. Potential candidates always search about the company on social media channels to see what the company culture is like.
A solid employee brand image is also a great way to retain employees. Existing employees are first-hand witnesses of the same, and they would easily become the brand ambassador of your employee brand and convey the message to potential candidates or new hires.
2. Reduces the cost of hiring new talents.
You don’t have to spend much on recruiting when your employee branding is strong. Potential candidates will always look for new opportunities in your company. In this way, you can cut on a lot of money spent on hiring and training new hires while recruiting top talents in the field.
3. Improves productivity and employee engagement.
Good employee branding ensures a great and productive work culture that stimulates growth for the company and the employees. When the employees are happy, they get a sense of belonging. Thus, they wholeheartedly work for the rise of the company, which in turn translates to greater revenue.
Final Thoughts
Focus on building an employee brand is one of the most significant investments you can give your company. It is growth and a marketing strategy bundled into one. As a result, you get the top talents, all the in-house talents are satisfied, and there’s considerable growth.
About the Author
BCjobs.ca is Western Canada’s largest job board, and host of “Innovators” a weekly podcast interviewing top recruiters in BC and across Canada. Check out our recent interview with Brianna Blaney, CEO & Co-Founder of Pocketed (Podcast link) and Shams Albayati, Director of People and Culture at Owl.co (Podcast link).
