BCjobs Blog

On average, people do 22 Google searches per day, each lasting about 11 seconds. Google has replaced encyclopaedias, directories and even ‘Mom’ in many cases (don’t tell her I said that) as the go-to resource for seeking answers. So it should come as no surprise that when people want to find out more about what kind of company yours is to work for, they ask Google.

Social media is all about transparency. This can be a good thing! It’s a great opportunity for your company to share what it’s really like to work there, and show off the personality of your brand and your people. So how can you highlight the personality of your staff, and the environment of your company on sites like Facebook?

While recently on a trip down in the US, I was asked to participate in a taste test for Coke vs. Pepsi. Really… taste tests are still around. And this got me thinking about branding and how HR can make a difference to a corporate brand.

Every independent business owner knows that competing against the big boys for top talent has always been tough contest to win. With their well-recognized brands and rich benefits packages, large companies seem naturally to have what it takes to attract and retain great employees.

So, you think creating an employment brand will help your organization attract, retain and repel employees – you are right on! Companies large and small are seeing a significant increase in the ROI of recruitment and retention programs by creating an employment brand.

Employer branding helps companies attract and retain high performing employees. If your company wants to succeed in an increasingly competitive marketplace, leveraging employer branding may help.

Every employer wants to be considered an employer of choice given today’s shrinking labour force and employee shortages. This is a fancied-up way of saying that the company is a great place to work.