Brand.
Companies have them. At least, the good to great ones do. But have you ever considered if you have one and what people think about you? Some people might call it your image.
I see it as far more than that. And the proof is found when good to great companies connect with you. In these uncertain economic times, the best opportunities will be few and far between. That is the current reality. Companies will only bring on superstars that can positively affect their bottom line. If you are not clear on who you wish to be or to become then you might lose out on some great opportunities.
What can you do?
Consider how you can stand out from the pack. I’m not talking about buying a bright red tie or wearing edgy glasses. Your brand can be found in your steadiness and trustworthiness in doing what you say you will do. Take time to shortlist your strengths and talents. What makes you feel most empowered? Take note of what you are doing when you feel that way. Perhaps it is from the compliments you receive from others where you will begin to define your brand.
What makes you memorable and irresistible to an employer?
Know this sweet spot and you will have your choice of excellent job offers. Your brand is also your track record; what your references say about you and the consistent themes that emerge define your brand. Your references are your most important ambassadors for future employment opportunities.
Make sure to stay in touch with past supervisors and keep them updated on your career. Don’t leave them without any contact for years only to have a potential employer call them out of the blue and leave them grasping for memories they may have of you. A courtesy call to your past supervisor when you are interviewing with a company will help you more than you could imagine. Give them the summary of the job you desire and how you feel you fit the bill. Make it easy for the references to rave about you.
When you are in the spot-light of an interview and the inevitable ‘tell me about yourself’ statement comes up, the way you define yourself will make or break your potential with that employer. Your statement should be relevant to your audience a.k.a. your new potential boss.
If you are interviewing for a position in sales and the fact you knew from childhood that your competitiveness in sports would lead you to pursue a career in sales make this a story worth telling. Just remember the context and the time you have to tell it. You define your own success.
Who do you think you are?
This is a question you should ask yourself many times as you progress along in your career. As you grow and evolve, the more you will understand yourself, your strengths and your vision of career success and happiness.
This is a lifelong adventure! Expect it and embrace it.
Enjoy your brand!
Sarah McNeill is the chief acceleration officer at McNeill Nakamoto Recruitment Group, a 12-year-old employment company known for its exceptional staffing experiences. E-mail askme@mcnak.com or visit www.mcnak.com
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