How to Bring Your Recruiting into the Future

New technologies are changing the rules of the war for talent.

Competitors are targeting your candidate pool. On a global scale, with multiple networks, and innovative tactics based on big data.

Resistance to adopting these technologies is futile.

But, why resist?

The future of recruiting is both social and automated, and these two trends will make your recruiting easier, and more effective.

So don’t wait, bring your recruiting into the future today!

Social Recruiting

Social media has become an integral part of the recruitment process, with 94% (Source: Jobvite) of companies using social networks as a key part of their hiring strategy.

Social media is being used to interact with candidates, post jobs, and boost employer brand.

In the past, big companies, with widely recognizable brands had a huge advantage over small – medium sized companies… And they still do.

Social media does, however, give non-Fortune 500 companies a much better chance at creating an employer brand to attract job seekers.

Take the recruitment video, for example. You can now shoot an inexpensive, even free, recruitment video with your smart phone, and upload it onto YouTube for all to see (and share.)

Why is this a big deal?

Job posts that include a recruitment video have 36% higher rate of application. – Click to Tweet

Recruitment videos give job seekers a real glimpse into what it’s like to work at your company, which makes them one of the most effective employer branding tools.

Then there are social networks like Facebook, Twitter, and LinkedIn. By creating a presence on these networks, you become “searchable”. Being searchable matters to today’s candidates as it gives them more ways to engage with you, assures them of your company’s legitimacy, and establishes social trust.

To gain these benefits, set up accounts on major social networks and share content like blog posts relevant to your job seekers, pictures of staff parties, and updates about job openings.

You can also use BCjobs Social to increase traffic to your job posts by allowing you to create a branded Facebook Career Page where you can post jobs, and share them to your Facebook Timeline, Twitter account, and LinkedIn Page.

Automate tasks: Don’t do it yourself!

There are several ways that you can use technology to automate aspects of your hiring strategy.

One of the most obvious is the use of scheduling tools.

As mentioned above, sharing pertinent content to social networks like Twitter, and Facebook, is a key part of building a strong employer brand. To make this process easier, and save time, you can use tools like Hootsuite, Buffer and Swayy to automate the process.

These apps suggest content that is relevant to your field, or popular with your audience, so that you do not have to waste time sifting through page after page of irrelevant Google search results!

Hootsuite, Buffer, and Swayy also allow you to schedule the content you select ahead of time, so that you can share it at peak times for engagement… And make sure that your networks don’t go dead if you decide to take a day off!

You can also schedule job posts to be shared with these tools, so that the jobs you have trouble filling get re-posted regularly.

Integration is another automation tool that can make your recruiting efforts quite a bit easier.

These days, many apps can integrate with your career site and ATS.

For example, BCjobs.ca offers an enterprise package that integrates with your career site so that the jobs you post there are automatically shared on the BCjobs.ca job board.

Automation reduces redundant tasks, so that you have more time to focus on all the other work that you need to get done in a day!