5 Tips to Boost Your Employer Brand

As companies proliferate and niche skills emerge in the industry, employers fight for top-notch talent, which is in dearth. To attract and retain the best talent, it’s imperative to position yourself well in the job market. In other words, you must have a solid employee value proposition (EVP) and remarkable employer branding.

5 Tips to Boost Your Employer Brand

Branding plays a significant role in attracting and retaining candidates. As players in your niche compete for top-notch candidates, which is limited, you need to bolster your employer branding to stay competitive and hire the best talent.

Let’s explore some simple yet effective ways to boost your employer brand.

What is Employer Branding?

Employer branding is the total of the perceptions of your brand or reputation by various stakeholders, including employees, job seekers, and more. It is the stepping stone to establishing yourself as a differentiator and, therefore, a preferred employer.

According to LinkedIn statistics, 72% of recruiting leaders worldwide agreed that employer branding has a great impact on hiring.

While it might seem overwhelming to think of the stages in building your brand, following the easy ways outlined below could make it seem an absolute breeze!

5 Best Ways to Boost Your Employer Brand

Adopt a user-friendly website and a simple application process

Candidates or job seekers visit your website to check for job postings. Ensure they can do this easily and fill out the application form in just a few minutes. Too lengthy applications could demotivate the candidate, causing them to drop off midway, thereby hampering your brand image. 

Ensure timely and assertive communication

Quite often, candidates lose interest in proceeding with the interview process due to a lack of timely communication. Make it a point to promptly intimate the applicants at each stage of the selection process, regardless of whether they have cleared the round.

Check and respond to your employee reviews regularly

There are various sites on which your current or former employees may post reviews. Some may be positive, and others negative. Regardless of the nature of the review, respond to each, as this would build your brand as a responsible and concerned employer. Besides, gather feedback from employees through surveys and focus on areas needing improvement.

Identify appropriate candidate personas

Candidate personas essentially include the attributes like geographical location, qualifications, expertise, and more. Craft a persona for an applicant each time you open a new job posting. This would help look for the right candidates at the right places. For example, you can better target a marketer on Pinterest or Instagram, while for a developer, you would opt for something like GitHub.

Highlight your employee benefits in the job postings

Mostly, candidates take a first glance at the benefits and remuneration that you offer for a job role. Make sure to showcase your benefits packages which include health insurance, paid leaves besides onsite travel, and upskilling opportunities. This would go a long way in boosting your employer brand.

Conclusion

The job market poses stiff competition to employers like never before. That said, it becomes imperative to boost your employer brand and stand apart. A Glassdoor survey indicates that 92% of people would consider changing jobs if offered by a company of great reputation. Follow the useful tips outlined in the blog and carve a niche for yourself as the most sought-after employer.

About the Author

Simon Chou is the Vice President of Operations and Growth at BCjobs.ca. Over the course of his career, he carved a niche in brand development, marketing strategy, and online presence for startups. Prior to joining BCJobs.ca, Simon was an advisor for several global blockchain projects including Litecoin, NEM, and Ripple. In the past, he also worked with Fortune 500 companies in the healthcare space through SM Digital—a global marketing agency.