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Employer branding using employee branding |
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Employer branding, the darling of the human resources marketing machine, now includes employee branding. Employee branding depends on a organization’s staff members to project the overall brand.
Why employee branding?
By calling on members of your company to communicate your brand, you tap the power and influence of people. Given that so many people now view advertising as noise, the personal influence of an employee may hold more meaning. Many companies use retail stores, tradeshow presentations, open houses, trade journal interviews and blogs as part of employee branding.
How do you achieve employee branding?
By recruiting selectively, communicating effectively and delivering targeted training, you can better develop employee branding. Once your employees understand your brand and objectives, they’ll be in better positions to act as ambassadors for your brand.
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